Website Copywriter for Hire — SEO Copy That Ranks, Engages & Converts
Your website has one job: turn visitors into customers. If it's not doing that, your copy is the problem.
I'm Brandi Marcene — an SEO copywriter and conversion strategist with 12+ years of experience writing website copy that works. I don't just write words that sound good. I write copy that's built around how your ideal customer thinks, what they're searching for, and exactly what they need to read to say yes. Whether you need a complete website rewrite, a single high-stakes landing page, or conversion copy for a specific service — I deliver website content that ranks on Google and converts the traffic it brings.
Website Copywriter for Hire — SEO Copy That Ranks, Engages & Converts
Your website has one job: turn visitors into customers. If it's not doing that, your copy is the problem.
I'm Brandi Marcene — an SEO copywriter and conversion strategist with 12+ years of experience writing website copy that works. I don't just write words that sound good. I write copy that's built around how your ideal customer thinks, what they're searching for, and exactly what they need to read to say yes.
Whether you need a complete website rewrite, a single high-stakes landing page, or conversion copy for a specific service — I deliver website content that ranks on Google and converts the traffic it brings.
Top Rated Plus on
| 5 Stars ★★★★★ Rating
What Is Website Copywriting — And Why Does It Matter for Your Business?
Bad website copy does neither. It’s either stuffed with keywords that read like a robot wrote it, or it’s so focused on sounding polished that it forgets to actually sell. Professional website copywriting sits at the intersection of SEO strategy and conversion psychology — and that intersection is where revenue is made.
Your website copy determines:
- Whether Google ranks your pages for the keywords your customers are searching
- Whether visitors stay on the page or bounce in seconds
- Whether a potential client clicks 'contact' or closes the tab
- Whether your brand sounds authoritative, trustworthy, and worth hiring
Most business owners are experts in what they do — not in writing the words that sell what they do. That’s not a weakness. It’s exactly why hiring a professional website copywriter is one of the highest-ROI investments your business can make.
What's Included in My Website Copywriting Services
Every website copywriting project I deliver includes the following as standard — not as optional add-ons:
| Keyword Research | I identify the primary and secondary keywords your ideal clients are searching for and build your copy architecture around them. No guesswork — strategy-first. |
| Competitor Analysis | Before writing a word, I audit your top 3 competitors to understand what they’re saying, where they’re weak, and how your messaging can outperform them. |
| SEO-Optimized Copy | Every page is written with target keywords placed naturally in H1, H2, body copy, and meta elements — following current Google E-E-A-T guidelines. |
| Conversion Architecture | I structure every page using proven frameworks (AIDA, PAS, problem-agitate-solution) so the copy leads the reader toward the action you want them to take. |
| Meta Title & Description | Fully optimized meta elements for every page, written to maximize click-through rate from search results — not just keyword placement. |
| Headline Variations | Multiple H1 and hero headline options for A/B testing, so you can optimize for conversions after launch. |
| One Round of Revisions | After delivery, you get one full round of revisions to ensure the copy reflects your brand voice and meets your expectations. |
| Brand Voice Alignment | Before I write, I learn your tone, audience, and positioning. The copy sounds like you — just sharper, clearer, and more persuasive. |
Who Hires Me as Their Website Copywriter
My website copywriting services are the right fit for you if:
You're launching a new website and need copy that makes a strong first impression from day one
You have an existing website that gets traffic but isn't converting — visitors browse and leave without reaching out
Your website ranks for nothing because the copy isn't built around what your customers actually search for
You've been DIY-ing your copy for years and know it's holding your business back
You're a service-based business, consultant, coach, or agency that sells through words and trust
You're rebranding and need your website to reflect a new positioning or target audience
You've had copy written before that didn't sound like you — or didn't produce results
You're an eCommerce brand that needs product or category page copy that converts browsers into buyers
My Website Copywriting Process — From Brief to Conversion-Ready Copy
I follow a clear, structured process on every project. You'll always know where we are, what's coming next, and what's expected from both sides.
Discovery & Brief
We start with a detailed written brief or a live strategy call — whichever suits you. I want to understand your business, your target customer, your competitors, and your conversion goal. The better the brief, the better the copy. I send you a questionnaire in advance so we arrive prepared.
Research & Strategy
I conduct keyword research to identify the exact terms your ideal customers are searching. I audit your top competitors' messaging and positioning. I build a content map — what each page should say, in what order, targeting which keyword — before a single word of copy is written. Strategy first, always.
Copywriting
I write your pages in full, applying the keyword strategy, conversion framework, and brand voice guidelines from the brief. I write every heading, subheading, body paragraph, and call to action as a deliberate element of a persuasive argument — not just filler content.
Internal Review & Polish
Before delivery, every page goes through my own editing pass: checking keyword placement, reading flow, conversion logic, grammar, and consistency. You receive polished, publication-ready copy — not a rough draft.
Delivery & Revisions
You receive all copy in a clearly formatted Google Doc (or Word document, per your preference), structured by page and section — ready to hand to your web designer or upload yourself. You review and provide feedback. One full round of revisions is included in every project.
Final Handover
Revised, approved copy is delivered in your preferred format. I provide brief implementation notes (heading structure, CTA placement) to support your web team. And if you want ongoing content support — blog posts, landing pages, email sequences — I'm available for a retainer arrangement.
Why Hire Brandi Marcene as Your Website Copywriter
There is no shortage of people calling themselves copywriters. Here’s what actually separates the ones who produce results from the ones who produce content.
12+ Years of Proven Experience
I've been writing conversion-focused website copy since 2012 — before 'content marketing' became a buzzword. I've written for service businesses, SaaS companies, eCommerce brands, professional consultants, agencies, and global publications. That breadth of experience means I adapt quickly to your industry, your voice, and your audience.
Upwork Top Rated Plus — Verified by Real Clients
The Upwork Top Rated Plus badge is not purchased or self-declared. It's earned through sustained job success ratings, client satisfaction, and consistent delivery. I hold this status because clients come back — and they refer others. Check my profile for the reviews that back this up.
I Write for Search Engines AND Human Beings
Many 'SEO writers' produce keyword-stuffed content that ranks but doesn't convert. Many 'conversion copywriters' produce beautiful persuasive copy that never gets found. I do both — because ranking is pointless without conversion, and conversion is impossible without traffic.
No AI-Generated Content
Your website copy is written by me, Brandi Marcene — not by an AI tool with your name on it. AI can assist with research and ideation, but the voice, judgment, and strategic thinking in every piece of copy I deliver is human. That's what your clients respond to. That's what Google's quality evaluators are looking for.
I Learn Your Business Before I Write a Word
Generic copy is the enemy of conversion. Before I write anything, I invest time understanding your specific offer, your specific customer, and the specific reason someone would choose you over a competitor. The result is copy that sounds like it was written for your business — because it was.
One Point of Contact. Clear Communication. Reliable Delivery.
When you hire me, you work with me — not an account manager who hands your project to a junior writer. I keep you informed at every stage, I meet deadlines, and I respond to messages within 24 hours. No chasing, no surprises, no excuses.
The Real Benefits of Hiring a Professional Website Copywriter
Rank Higher on Google
Search engines need clear signals to understand what your page is about and who it should be shown to. Professionally written SEO copy provides those signals — through strategic keyword placement, semantic relevance, proper heading structure, and content that earns dwell time. When your copy is built for search, your pages climb.
Convert More Visitors Into Clients
Traffic without conversion is just noise. Every sentence of your website copy either moves a visitor closer to contacting you or closer to leaving. Conversion-focused copywriting — with the right message, the right sequence, and the right calls to action — turns passive readers into active enquiries.
Save Weeks of Frustration
Writing copy for your own business is one of the hardest things you'll ever try to do. You're too close to it. You know too much. Professional copywriters approach your business the way your customer does — with fresh eyes and a specific goal. What takes you weeks of painful drafting takes me days.
Sound Like the Expert You Are
Your copy should position you as the obvious, authoritative choice in your market. Weak, generic website content undermines the quality of your actual work. Strong, specific copy — that speaks directly to your ideal client's problem and presents your solution with confidence — builds the kind of trust that makes people reach out.
Get a Consistent Brand Voice Across Every Page
A fractured website — where every page sounds slightly different — confuses visitors and weakens brand authority. I bring consistency across your homepage, about page, service pages, and landing pages so your website tells one clear, cohesive story from top to bottom.
Free Yourself to Focus on Your Business
Your time is worth more spent doing what you're best at. Hand the copy to a professional and redirect your energy to delivering your product, serving your clients, and growing your business.
Trusted by Brands Worldwide
We deliver high-quality content designed to help your business succeed. Our professional, seamless process produces results that drive traffic and boost engagement.
R Digital
2 Weeks Ago
“Our cooperation with Brandi for content production is incredibly beneficial for our company. We are provided with great quality content and always receive the articles on time and as requested. The high quality of work, along with excellent communication, has led to a successful collaboration between our company and Brandi.”
Marley Baird Media
2 Weeks Ago
“Brandi is an excellent writer who has played a key role in creating content for myself and clients. Her words are thoughtfully scripted and the quality of her work is fantastic, and always on time. I appreciate having her as my go-to when I need creative copy written!”
Bay Area Web Solutions
2 Weeks Ago
“Over the last few years, Brandi has written numerous documents, blog posts, and SEO friendly website content. I highly recommend her, she has always been responsive and delivers on time. Knowing that I can depend on her, I have expanded my business and look forward to using her in the future.”
Mark
1 Month Ago
Brandi has been an absolute pleasure to work with! She is very easy to work with and has ton of passion and detail in the content that she provides. It really has helped provide excellent content in the space of investing.”
Sarah
3 Weeks Ago
“Brandi did a fantastic job writing quality articles for my blog. Thank you!”
James
2 Months Ago
“Top-notch communication and top-tier writing skills. Very satisfied.”
Website Copywriting Packages — Starting Rates
Every project is scoped individually — a 3-page service site has different requirements than a 10-page eCommerce website. Below are my starting packages to give you a clear picture of the investment. Custom quotes available for all project sizes.
Starter
From $250
- 1–2 Pages (Homepage or Landing Page)
- Keyword Research Included
- Meta Elements Included
- 1 Revision Round Included
- Ideal for Freelancers & Consultants
- Best for Launching a Single Page Presence
Growth ★ Popular
From $600
- 3–5 Pages (Homepage, About, 2–3 Service Pages)
- Full Strategy Included
- Competitor Analysis Included
- Meta Elements for All Pages
- Ideal for Small Businesses & Service Providers
Complete
From $1,200
- 6–10 Pages (Full Website)
- Content Map Included
- SEO Architecture Included
- Meta Elements for All Pages
- 2 Revision Rounds Included
- Ideal for Agencies, Growing Brands & Full Relaunches
Frequently Asked Questions
From SEO-optimized articles to technical documentation, I provide end-to-end writing solutions. My goal is to make your content creation process seamless and high-quality. Explore the answers below to see how we can work together.
How long does it take to write website copy?
What's the difference between a website copywriter and a content writer?
Do I need to provide a brief, or do you work that out yourself?
Will the copy rank on Google?
Can you match my brand voice, or will it sound generic?
Your Website Should Be Working as Hard as You Do
If your website isn't generating consistent enquiries, ranking for your target keywords, or reflecting the quality of your actual work — the copy is the place to start. I've spent 12+ years helping businesses turn underperforming websites into conversion assets. Every day you leave weak copy on your website is a day potential clients are leaving for your competitors.
Top Trust Plus
Top Rate Plus
On UpWork
98%
Job Succes Score
7900+
Hours Worked
11k
Project Delivered
