Top Rated Plus on
| 5 Stars ★★★★★ Rating
Product Descriptions That Rank and Sell
Most product descriptions tell people what a product is. The best ones make people want to own it — and make sure Google surfaces it to the right buyers first.
I’m Brandi Marcene — an eCommerce copywriter with 12+ years of experience writing product descriptions that are built for search and written for conversion. I write for Shopify stores, Amazon listings, WooCommerce sites, and multi-channel eCommerce brands that need product copy that works harder than a manufacturer spec sheet.
What Is Website Copywriting — And Why Does It Matter for Your Business?
Bad website copy does neither. It’s either stuffed with keywords that read like a robot wrote it, or it’s so focused on sounding polished that it forgets to actually sell. Professional website copywriting sits at the intersection of SEO strategy and conversion psychology — and that intersection is where revenue is made.
Your website copy determines:
- Whether Google ranks your pages for the keywords your customers are searching
- Whether visitors stay on the page or bounce in seconds
- Whether a potential client clicks 'contact' or closes the tab
- Whether your brand sounds authoritative, trustworthy, and worth hiring
Most business owners are experts in what they do — not in writing the words that sell what they do. That’s not a weakness. It’s exactly why hiring a professional website copywriter is one of the highest-ROI investments your business can make.
What You Get for Every Product Description
Every product description I write is a complete, strategically considered piece of conversion copy — not a template fill-in. Here’s what’s standard on every order:
| Keyword Research Per Product | I identify the primary and secondary search terms buyers use for your product category and build each description around them. No keyword guesswork — research-led placement. |
| Unique Description | Every description is written from scratch for your specific product and store. No manufacturer copy. No duplicate content. No AI bulk generation with no human review. |
| Conversion-Focused Structure | Each description follows a proven structure: hook (lead with the benefit), body (features as benefits), sensory detail (help the reader imagine ownership), and close (remove the objection to purchase). |
| Platform-Specific Formatting | Shopify descriptions have different requirements to Amazon listings — character limits, bullet structures, keyword placement, and backend search term fields. I write for the platform you’re selling on. |
| SEO Title & Meta Description | Where relevant, I write the SEO product page title and meta description alongside the body copy — the full SERP package for each listing. |
| Brand Voice Consistency | All descriptions match your established brand voice — whether that’s technical and authoritative, warm and conversational, or premium and aspirational. Consistency across a catalogue builds brand trust. |
| Revision Round | One revision pass is included per batch. Revisions cover tone, keyword adjustment, factual updates, and platform formatting changes. Scope agreed before the project starts. |
| Delivery Format | Google Sheet or CSV file formatted for direct import into your platform (Shopify, WooCommerce, Amazon Seller Central). No manual copying required. |
Who Hires a Professional Product Description Writer
Shopify store owners launching a new product range and wanting every listing to rank from day one
Amazon sellers who need listing copy that works within Amazon’s character and keyword requirements while standing out in a crowded search result
eCommerce brands doing a catalogue rewrite — replacing manufacturer copy or low-quality descriptions with original, SEO-optimised content
Brands selling on multiple platforms who nee platform-specific versions of each product description rather than generic copy used everywhere
Agencies and eCommerce consultants who need a reliable, high-quality product copywriter for client projects
Businesses in regulated categories (supplements, healthcare, legal) who need copy that is persuasive without making claims that create compliance riskShopify store owners launching a new product range and wanting every listing to rank from day one
Etsy sellers, boutique retailers, and premium brands for whom generic copy actively undermines the brand positioning they’ve worked to build
What Weak Product Descriptions Are Actually Costing Your Store
The default product description for most eCommerce stores is either copied from the manufacturer, written in five minutes by someone on the team, or generated in bulk by an AI tool with no knowledge of the buyer. The result is one of three outcomes — and none of them are good for your conversion rate:
The spec sheet problem
‘Material: 100% cotton. Dimensions: 30x40cm. Available in three colours.’ Technically accurate. Completely useless for conversion. Spec sheets tell buyers what a product is. Good product descriptions make buyers picture owning it, using it, and feeling good about that decision. Specs belong in the product attributes section. Your description needs to do the selling.
The manufacturer copy problem
If your product description is the same text that appears on every other retailer’s website carrying the same product, Google’s duplicate content filter means your page is invisible in search results. You’re also giving buyers no reason to choose your store over any of the others they’re browsing. Original, unique product copy is not optional — it’s the minimum requirement for visibility and conversion.
The keyword void problem
Product descriptions that aren’t written around the search terms your buyers use don’t appear in search results for those terms. This is the most common and most expensive mistake in eCommerce SEO. Buyers searching for ‘organic cotton baby sleepsuit UK’ or ‘professional grade chef’s knife under $100’ are commercial-intent searchers ready to buy. If your product description doesn’t include those terms naturally, your listing isn’t getting found.
What Professionally Written Product Descriptions Do for Your Store
Higher Rankings for Commercial Search Terms
Product descriptions written around the specific search terms your buyers use — with correct keyword density, natural language, and semantic variation — rank higher for those terms than duplicate or keyword-void copy. More visibility means more traffic from buyers who are already ready to purchase.
Higher Conversion Rate from Existing Traffic
Getting traffic to a product page is half the job. The other half is converting it. Product descriptions written with conversion psychology — leading with benefits over features, addressing the purchase objection, and giving buyers the confidence to add to cart — consistently outperform generic descriptions on conversion rate. Even a 1% improvement in conversion rate across a catalogue has significant revenue impact.
Reduced Returns Through Accurate Expectation-Setting
One of the leading causes of eCommerce returns is a mismatch between what a buyer expected and what they received. Product descriptions that are accurate, specific, and complete — without being dry or spec-heavy — set the right expectations before purchase and reduce the return rate that kills eCommerce margins.
Brand Consistency Across Your Catalogue
A catalogue where every product has a different voice, structure, and quality level signals an unprofessional operation to buyers who browse multiple listings. Consistent, professional product copy across your catalogue builds the kind of brand credibility that turns first-time buyers into repeat customers.
Content Your Competitors Haven’t Written
Most eCommerce stores in any given category have identical or near-identical product descriptions. Original, researched, buyer-focused copy is a genuine competitive differentiator — and one that compounds over time as your product pages accumulate organic search history, backlinks, and conversion data.
Product Description Writing for Every Major eCommerce Platform
Shopify
SEO-optimised descriptions formatted for Shopify’s product page structure. Meta title, meta description, and body copy. Bulk CSV delivery for large catalogues.
Amazon
Amazon listing copy: title (keyword-optimised, within character limit), bullet points (5 benefit-led bullets), product description, and A+ Content outline where relevant.
WooCommerce
Short description (above-fold hook) and long description (full conversion copy). SEO-structured with Yoast/RankMath schema compatibility in mind.
Etsy
Etsy-optimised descriptions targeting long-tail search terms specific to Etsy’s algorithm. Buyer-focused, conversational, and keyword-rich within Etsy’s character limits.
BigCommerce / Squarespace
Platform-agnostic product copy formatted to your template requirements. Delivered in the format that works for your specific build.
Multi-Channel
If you sell across Shopify, Amazon, and your own site — I write platform-specific versions of each description rather than one generic copy used everywhere.
"Brand Copywriter delivered exceptional content that boosted our traffic. Highly recommend!"
Sarah J., Startup Founder
"Professional, fast, and high-quality writing. The process was seamless."
Mark T., Marketing Manager
"Brand Copywriter delivered exceptional content that boosted our traffic. Highly recommend!"
Sarah J., Startup Founder
Trusted by Brands Worldwide
We deliver high-quality content designed to help your business succeed. Our professional, seamless process produces results that drive traffic and boost engagement.
R Digital
2 Weeks Ago
“Our cooperation with Brandi for content production is incredibly beneficial for our company. We are provided with great quality content and always receive the articles on time and as requested. The high quality of work, along with excellent communication, has led to a successful collaboration between our company and Brandi.”
Marley Baird Media
2 Weeks Ago
“Brandi is an excellent writer who has played a key role in creating content for myself and clients. Her words are thoughtfully scripted and the quality of her work is fantastic, and always on time. I appreciate having her as my go-to when I need creative copy written!”
Bay Area Web Solutions
2 Weeks Ago
“Over the last few years, Brandi has written numerous documents, blog posts, and SEO friendly website content. I highly recommend her, she has always been responsive and delivers on time. Knowing that I can depend on her, I have expanded my business and look forward to using her in the future.”
Mark
1 Month Ago
Brandi has been an absolute pleasure to work with! She is very easy to work with and has ton of passion and detail in the content that she provides. It really has helped provide excellent content in the space of investing.”
Sarah
3 Weeks Ago
“Brandi did a fantastic job writing quality articles for my blog. Thank you!”
James
2 Months Ago
“Top-notch communication and top-tier writing skills. Very satisfied.”
Product Description Writing — Rates & Packages
Rates are per-description or per-batch depending on project volume. All packages include keyword research, SEO title and meta description, one revision round, and delivery formatted for platform upload.
Per Description
From $35/desc
Standard or short descriptions (up to 200 words) Keyword research, SEO title + meta Platform formatting<br> included
Batch (20–50) ★ Best Value
From $600
Volume discount applied Keyword research across product range SEO title + meta for each CSV delivery ready for import
Catalogue (50+)
From $18/desc
Full catalogue projects quoted individually Deep keyword architecture for entire range Brand voice guide produced Dedicated project management
How the Product Description Writing Process Works
Product description projects are structured differently from single-page copy projects — especially for large catalogues. Here’s exactly how I approach every order:
Brief & Sample Review
You share your product catalogue, target audience, platform, brand voice guide, and any competitor examples. I review and produce 2–3 sample descriptions before the full project begins.
Keyword Research
Per product-category keyword research identifying primary and secondary search terms, buyer intent phrases, and platform-specific search behaviour.
Writing & QA
All descriptions written, QA-checked for platform compliance, brand voice consistency, keyword placement, and character limits. Delivered in batches for large projects
Brief & Sample Review
You share your product catalogue, target audience, platform, brand voice guide, and any competitor examples. I review and produce 2–3 sample descriptions before the full project begins.
Frequently Asked Questions
Find answers to the most common questions about product description writing services, SEO optimization, turnaround times, revisions, and eCommerce content strategy.
Can you write Amazon product descriptions that comply with Amazon’s content policies?
Yes. Amazon has specific requirements for listing copy: title character limits, prohibited claims (especially for health and wellness products), required keyword placement, bullet point structure, and HTML restrictions in the product description field. I’ve written Amazon listings across multiple categories and I’m familiar with the content policy constraints that apply to each. For regulated categories (supplements, medical devices, children’s products), I build compliance review into the brief process. I cannot guarantee Amazon will approve any specific listing — that is always at Amazon’s discretion — but the copy I produce follows their published guidelines.
Do you write the backend Amazon search terms and keyword fields, or just the visible listing copy?
I write the visible listing copy — title, bullet points, and product description. For Amazon specifically, I also provide a recommended backend search term list (up to 250 bytes) based on the keyword research conducted for your product category. You enter these yourself in Seller Central under the ‘keywords’ tab. If you want me to complete a full Amazon SEO audit and backend keyword strategy for an existing catalogue, that is a separate project — ask when you enquire.
What information do you need from me to write accurate product descriptions?
At minimum: a product list with names and any existing descriptions or spec sheets, your target platform, your target audience, and your brand voice guide (or examples of copy you consider on-brand). For product categories I’m not immediately familiar with, I may ask for sample products, manufacturer documentation, or a short call to discuss the product in detail. The more context you give me about who buys your product and why they love it, the more specific and persuasive the copy will be. A completed buyer persona or customer review data (e.g. Amazon reviews for similar products) is particularly useful input.
Can you rewrite existing product descriptions, or do you only write from scratch?
Both. If you have existing descriptions that are underperforming — either in search ranking, conversion rate, or brand consistency — I can rewrite them using the same process as a new project: keyword research, conversion structure, and brand voice alignment. The rate for rewrites is the same as for new descriptions — the research and strategic input required is identical regardless of whether there’s existing text to reference. Sometimes a rewrite is faster than starting from scratch; sometimes it’s more efficient to discard the original entirely. I’ll tell you honestly which approach is better for your specific catalogue.
Ready to Write Product Descriptions That Rank, Convert, and Build Your Brand?
Every product in your catalogue is a selling opportunity. Generic descriptions are leaving that opportunity on the table — for every buyer who can’t find your listing in search, and every visitor who lands and bounces because the copy didn’t give them a reason to buy.
Get in touch today with your product list, your platform, and your volume. I’ll review it and send you a fixed-price quote within 24 hours — broken down by description type so you can see exactly what you’re investing in and why.
Top Trust Plus
Top Rate Plus
On UpWork
98%
Job Succes Score
7900+
Hours Worked
11k
Project Delivered